“Business is War and Peace. But it�s not Tolstoy-endless cycles of war followed by peace followed by war. It�s simultaneously war and peace.”

– Adam M. Brandenburger & Barry J. Nalebuff*

*Quote from Co-opetition (Brandenburger & Nalebuff, 1996, p. 4).

*Quote from Co-opetition (Brandenburger & Nalebuff, 1996, p. 4).

Brandenburger, A. M., & Nalebuff, B. J. (1996). Co-opetition. Currency Doubleday.