“Strategy can be defined as the determination of the long-term goals and objectives of an enterprise, and the adoption of courses of action and the allocation of resources necessary for carrying out these goals.”

– Alfred D. Chandler*

*Quote from Strategy and Structure (Chandler, 1962, p. 13).

*Quote from Strategy and Structure (Chandler, 1962, p. 13).

Chandler, A. D. (1962). Strategy and Structure: Chapters in the History of the American Industrial Enterprise. The M.I.T. Press.