As of September 2010 I will be affiliated with Media Technology at the Department of Applied Physics and Electronics at Umeå University as an Associate Professor. I will be teaching in Media Technology and other areas that connect to my research areas of interest. My research will be more focused on media technology and, of course, how the technology is used to create competitive advantages and marketing opportunities in our ever-changing society. Please feel free to contact me if you have any questions, suggestions for future research or want to cooperate.