PublicationResearch

Paper accepted in MI&P

The new year started great with a new paper discussing Twitter gotten accepted in Marketing Intelligence and Planning. The paper entitled The Use of Twitter for Innovation in Business Markets, is a multi-national cooperation and written with Helen Cripps at Edith Cowan University in Perth, Abhay Singh at Macquarie University in Sydney, and Jari Salo at Helsinki University.

This paper have been a great collaboration and really looking forward to having it in print! Nice work by everyone involved!

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