Paper accepted in MI&P

Posted Leave a commentPosted in Publication, Research

The new year started great with a new paper discussing Twitter gotten accepted in Marketing Intelligence and Planning. The paper entitled The Use of Twitter for Innovation in Business Markets, is a multi-national cooperation and written with Helen Cripps at Edith Cowan University in Perth, Abhay Singh at Macquarie University in Sydney, and Jari Salo at Helsinki […]