Article published!

Posted Leave a commentPosted in Research

Feels great to finally have the paper “The use of Twitter for innovation in business markets” published ahead-of-print in Marketing Intelligence and Planning. We are happy to announce that we have made the paper open access for everyone to download and read! Sharing research is always is important! If you have questions about our research, […]

Paper accepted in MI&P

Posted Leave a commentPosted in Peer-reviewed original article, Publication, Research

The new year started great with a new paper discussing Twitter gotten accepted in Marketing Intelligence and Planning. The paper entitled The Use of Twitter for Innovation in Business Markets, is a multi-national cooperation and written with Helen Cripps at Edith Cowan University in Perth, Abhay Singh at Macquarie University in Sydney, and Jari Salo at Helsinki […]