Thomas Mejtoft Research Portfolio


– Deep Thought

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This website contains research material by Thomas Mejtoft. The research is within the area of institutional arrangements and strategic issues, with a focus on vertical integration and cooperation, in small- and medium sized firms. The research is closely related to my field of expertise - media technology, marketing and business strategy. The purpose of this website is to distribute original research material to organizations and individuals interested in the area.

Check out the latest news to see current events.

Feel free to read and use any material posted on this website for your personal use. I am always open to research cooperation and project proposals as well as commissioned training and consultancy. Please contact me if you have any ideas, suggestions, questions, project proposals, job opportunities, copyright issues or want to license any material for commercial use.


Umeå, Sweden, September 2018.


  • The papers The effect of skeleton screens: Users’ perception of speed and ease of navigation and The Users' Time Perception: The effect of various animation speeds on loading screens, written in collaboration with Ulrik Söderström, Arvid Långström and Martin Bååth will will be presented at the ECCE 2017 Conference in Utrecht, The Netherlands, next week. Ulrik Söderström will present the papers.
    (posted: 2018-08-25)

  • In a couple of days I will move, together with my family, to Singapore to start my position as a Visiting Associate Professor in mid-August. Follow our adventures on our dedicated webpage.
    (posted: 2018-07-30)

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