I have way over 15 years of experience of research, teaching, training, education organization and consultancy within several disciplines. I have a MSc degree in Engineering Physics, a MSc degree in Business and a PhD in Media Technology and Graphic Arts. I have a broad knowledge and experience within business model innovation, marketing and value creation processes in relation to technological innovation and changes. High quality and outcomes are important in my daily work and both my research, teaching and education have been awarded over the years.
I am available for freelance work, e.g. reviewer of pedagogical portfolios, quality evaluations of education programs, reference groups, steering committees, invited keynotes, inspiration talks, lecturing, mentorship and other consultancy work. Please contact me to discuss details.
Jag är tillgänglig för att ta på mig uppdrag för bedömning av pedagogiska portföljer, läs mer här.
I am currently availiable to take on assignments as an expert reviewer of pedagogical portfolios for promotions, please contact me for more information.
Download short CV (updated: 2019-12-21).
I am an Associate Professor of Media Technology at Umeå University, Sweden, appointed Excellent Teacher and since 2011 acting as the director of the five-year integrated Master of Science study program in Interaction Technology and Design. I have been a Visiting Associate Professor at the School of Computer Science and Engineering at Nanyang Technological University in Singapore and a lecturer and visiting scholar at the School of Business and Law at Edith Cowan University in Perth, Australia.
I hold dual MSc degrees in Engineering Physics and Business from Umeå University and a PhD in Media Technology from the Royal Institute of Technology (KTH) in Stockholm. My research and teaching interests include not only media technology, interaction technology, interaction design and students’ learning, but also digitalization, value creation, concurrent sourcing, marketing issues and technological changes connected to the media and the media industry.
I am the recipient of the Faculty of Science and Technology’s Pedagogical Prize for my efforts to inspire students and teachers to take part in creative high quality education. My work has been published in e.g. Journal of Strategic Marketing, Journal of Media Business Studies and Industrial Marketing Management and has been presented at numerous international conferences within different areas including best paper awards at the ANZMAC and the CHI conferences.
Full time academic and professional experience from several countries and sectors since 2003.
since 2011: Program Director for the 5-year integrated MSc program in Interaction Technology and Design, Umeå University, Sweden.
since 2006: Independent Consultant focusing on Business Strategies, Innovation, Interaction Technology, Visualization and Print Media.
2009: Postdoctoral Research Fellow at the Mid-Sweden University, Sweden.
2006–2009: Senior Research Associate at STFI-Packforsk (currently: RISE), Sweden.
2003–2006: Research Engineer at STFI-Packforsk (currently RISE), Sweden.
2003: Teacher at Liljaskolan Upper Secondary School, Sweden.
2019-2020: Parental leave. Parental leave (~75%) during the academic year.
Higher Education and Academic Qualification
Interdisciplinary undergraduate and postgraduate education.
2003: MSc in Business Administration and Economics from Umeå University.
2003: MSc in Engineering Physics from Umeå University.
Awards and Scholarships
Awarded research, teaching and education.
2008: Best Paper: Business Interaction, Relationships and Networks. Awarded by ANZMAC at the ANZMAC 2008 Conference.
Reviewer, track chair and session chair at several international conferences and journals as well as project manager for research projects. Member of reference groups within research and development.
since 2018: Reviewer of pedagogical portfolios for promotions at different Swedish universities.
since 2012: Member of the Scientific Advisory Board of the Journal of Print and Media Technology Research (JPMTR).
2019-2020: Chair of the External Evaluation Committees of two education programs at Malmö University.
2011: Co-Track Chair: Social Marketing at the ANZMAC 2011 Conference, Perth, AU.
2007: Member of Organizing Committee at Mid Sweden University’s Annual ROND Conference, Örnsköldsvik, Sweden.
1997–1999: Member of the Executive Board of Umeå Institute of Technology.
Acted as teacher, lecturer and supervisor and interacted with students and pupils since 1996 on every single level in the Swedish education system.
Since 2010: Umeå University (UmU)
Lecturer, supervisor and course coordinator at over 30 different courses on basic and advanced level. Supervisor and examiner for over 50 master’s and bachelor’s theses. Director of the five-year integrated MSc program in Interaction Technology and Design.
Umeå University is a university located in Umeå, Sweden.
Since 2006: Independent Consultant
Workshops, lecturers and speeches at several national and international workshops, industry courses and conferences. Active in reference groups and steering committees, performed inspiration talks. Supervisor of Uminova Summer Entrepreneur in Cooperation with the Mid Sweden University.
2018: Nanyang Technological University (NTU)
Visiting Associate Professor and STINT Teaching Sabbatical Fellow at the School of Computer Science and Engineering, NTU, Singapore, during first semester (August-December) of academic year 2018/2019. Main focus was teaching and research within Computer Science, Physics and Human-Computer Interaction.
Invited by NTU as Visiting Scholar during November-December 2019 to work with PhD students and research at the Computational Intelligence Lab.
Nanyang Technological University (NTU) is a highly ranked university located in Singapore.
2016, 2017, 2018: Edith Cowan University (ECU)
Employed as a lecturer at the School of Business and Law on the unit Current Issues in Marketing with focus on Business Model Innovation and Development in during two months in fall 2016/spring 2017. Invited as Visiting Scholar during two weeks in 2017 and one week in 2018.
Edith Cowan University (ECU) is a university located in Perth WA, Australia, with the main campus in Joondalup.
2003-2009: STFI-Packforsk (currently: RISE)
Lecturer, workshop coordinator and supervisor at professional training courses and academic courses in cooperation with the Mid Sweden University. Supervisor for five academic theses.
STFI-Packforsk was a Swedish research institute with focus on paper, packaging and print located (mainly) in Stockholm, Sweden. This is now a part of RISE.
Graduate and Postgraduate Supervision and Examination
Supervisor and examiner of MSc, BSc and PhD students since 2005.
since 2014: Examiner of PhD theses in Sweden and Australia.
since 2011: Main and assistant supervisor of postgraduate students (PhD candidates) at Umeå University.
since 2005: Supervisor of students writing MSc and BSc theses.
Active interdisciplinary research since 2003 within areas such as media technology, interaction technology, business strategies, social media marketing and didactics.
since 2015: Analysis of Twitter and Instagram usage in B2B settings
since 2014: Digital didactics and new technology
since 2013: Interaction technology and open innovation
since 2013: Engineering didactics
2007-2016: Cooperation in the graphic arts industry
2003-2016: The effect of technological changes within the graphic arts industry
2011-2014: Social media in tourist settings
Over 70 peer-reviewed scientific publications in journals, books and proceedings.
A complete list of publication is available here: List of publications
(published: 2005-08-26; updated: 2020-05-14)