I have over 15 years of experience of research, teaching, training, education organization and consultancy within several disciplines. I have a MSc degree in Engineering Physics, a MSc degree in Business and a PhD in Media Technology and Graphic Arts. I have a broad knowledge and experience within business model innovation, marketing and value creation processes in relation to technological innovation and changes. High quality and outcomes are important in my daily work and both my research, teaching and education have been awarded over the years.
I am available for freelance work, e.g. expert on pedagogical portfolios, reference groups, steering committees, inspiration talks, lecturing and other consultancy work, please contact me to discuss details.
Jag är öppen för att ta på mig uppdrag för bedömning av pedagogiska portföljer, läs mer här.
Download short CV (updated: 2018-01-10).
I am an Associate Professor of Media Technology and appointed Excellent Teacher at Umeå University and since 2011 acting as the director of the five-year Master of Science study program in Interaction Technology and Design at Umeå University. I hold dual MSc degrees in Engineering Physics and Business from Umeå University and a PhD in Media Technology from the Royal Institute of Technology (KTH) in Stockholm. My research and teaching interests include not only media technology, interaction technology, interaction design and students’ learning, but also value creation, concurrent sourcing, marketing issues and technological changes connected to the media and the media industry. I am the recipient of the Faculty of Science and Technology’s Pedagogical Prize for my efforts to inspire students and teachers to take part in creative high quality education. My work has been published in e.g. Journal of Strategic Marketing, Journal of Media Business Studies and Industrial Marketing Management and has been presented at numerous international conferences within different areas including best paper awards at the ANZMAC and CHI conferences.
Full time academic and professional experience since 2003.
since 2006: Independent Consultant focusing on Business Strategies, Innovation, Visualization, Print Media and Interaction Technology.
2009: Postdoctoral Research Fellow at the Mid-Sweden University, Sweden.
2006–2009: Senior Research Associate at STFI-Packforsk, Sweden.
2003–2006: Research Engineer at STFI-Packforsk, Sweden.
2003–2008: Postgraduate Student at the Royal Institute of Technology, Sweden.
Higher Education and Academic Qualification
Interdisciplinary undergraduate and postgraduate education.
2008: PhD in Media Technology and Graphic Arts from the Royal Institute of Technology.
2003: MSc in Business Administration and Economics from Umeå University.
2003: MSc in Engineering Physics from Umeå University.
Awards and Scholarships
Awarded research, teaching and education.
2008: Best Paper: Customer Relationship Management. Awarded by Elsevier at the ANZMAC 2008 Conference.
2008: Best Paper: Business Interaction, Relationships and Networks. Awarded by ANZMAC at the ANZMAC 2008 Conference.
Reviewer, track chair and session chair at several international conferences and journals as well as project manager for research projects. Member of reference groups within research and development.
since 2012: Member of the Scientific Advisory Board of the Journal of Print and Media Technology Research (JPMTR).
2011: Co-Track Chair: Social Marketing at the ANZMAC 2011 Conference, Perth, AU.
2007: Member of Organizing Committee at Mid Sweden University’s Annual ROND Conference, Örnsköldsvik, Sweden.
1997–1999: Member of the Executive Board of Umeå Institute of Technology.
Acted as teacher, lecturer and supervisor and interacted with students and pupils since 1996 on every level in the Swedish education system.
(upcoming) fall 2018: Nanyang Technological University (NTU)
STINT Teaching Sabbatical Fellow at NTU. Planning in progress.
Nanyang Technological University is a University located in Singapore.
Since 2010: Umeå University (UmU)
Lecturer, supervisor and course coordinator at over 30 different courses on basic and advanced level. Supervisor and examiner for over 40 master’s and bachelor’s theses. Director of the MSc program in Interaction Technology and Design.
Umeå University is a university located in Umeå, Sweden.
Since 2006: Independent Consultant
Workshops, lecturers and speeches at several national and international workshops, industry courses and conferences. Active in reference groups, steering committees, given inspiration talks. Supervisor of Uminova Summer Entrepreneur in Cooperation with the Mid Sweden University.
2016, 2017: Edith Cowan University (ECU)
Employed as a lecturer on the unit Current Issues in Marketing with focus on Business Model Innovation and Development in during two months in fall 2016/spring 2017. Guest lecturer during two weeks in 2017.
Edith Cowan University is a university located in Perth WA, Australia, with the main campus in Joondalup.
Lecturer, workshop coordinator and supervisor at professional training courses and academic courses in cooperation with the Mid Sweden University. Supervisor for five academic theses.
STFI-Packforsk (currently: Innventia/RISE Bioeconomy) is a Swedish research institute with focus on paper, packaging and print.
Teacher in computer communication, IT and mentor for pupils at the Technology Study Program.
Liljaskolan is a upper secondary school in Vännäs, Sweden.
Graduate and postgraduate Supervision and Examination
Supervisor and examiner of MSc, BSc and PhD students since 2005.
since 2013: Examiner of all MSc theses in Interaction technology at Umeå University
since 2011: Main and assistant supervisor of postgraduate students at Umeå University.
Active interdisciplinary research since 2003 within areas such as media technology, interaction technology, business strategies, social media marketing and didactics.
since 2015: Analysis of Twitter and Instagram usage in B2B settings
since 2014: Digital didactics and wearable technology
since 2013: Interaction technology and open innovation
since 2013: Engineering didactics
2007-2016: Cooperation in the graphic arts industry
2003-2016: The effect of technological changes within the graphic arts industry
2011-2014: Social media in tourist settings
Over 50 scientific publications in journals, conference proceedings and books.