Curriculum Vitae

Thomas Mejtoft: Promotion pictureI have over 15 years of experience of research, teaching, training, education organization and consultancy within several disciplines. I have a MSc degree in Engineering Physics, a MSc degree in Business and a PhD in Media Technology and Graphic Arts. I have a broad knowledge and experience within business model innovation, marketing and value creation processes in relation to technological innovation and changes. High quality and outcomes are important in my daily work and both my research, teaching and education have been awarded over the years.

I am available for freelance work, e.g. expert on pedagogical portfolios, reference groups, steering committees, inspiration talks, lecturing and other consultancy work, please contact me to discuss details.

Jag är öppen för att ta på mig uppdrag för bedömning av pedagogiska portföljer, läs mer här.

Download short CV (updated: 2016-04-06).


I am an Associate Professor of Media Technology and appointed Excellent Teacher at Umeå University and since 2011 acting as the director of the five-year Master of Science study program in Interaction Technology and Design at Umeå University. I hold dual MSc degrees in Engineering Physics and Business from Umeå University and a PhD in Media Technology from the Royal Institute of Technology (KTH) in Stockholm. My research and teaching interests include not only media technology, interaction technology, interaction design and students’ learning, but also value creation, concurrent sourcing, marketing issues and technological changes connected to the media and the media industry. I am the recipient of the Faculty of Science and Technology’s Pedagogical Prize for my efforts to inspire students and teachers to take part in creative high quality education. My work have been published in e.g. Journal of Strategic Marketing, Journal of Media Business Studies and Industrial Marketing Management and has been presented at numerous international conferences within different areas including best paper awards at the Anzmac and CHI conferences.

Professional experience

Full time academic and professional experience since 2003.

since 2011: Program Director for the MSc in Interaction Technology and Design at Umeå University, Sweden.

since 2010: Associate Professor of Media Technology at Umeå University, Sweden.

since 2006: Independent Consultant focusing on Business Strategies, Innovation, Visualization, Print Media and Interaction Technology.

2017: Visiting Scholar and Guest Lecturer at the School of Business and Law, Edith Cowan University, Australia.

2016: Lecturer at the School of Business and Law, Edith Cowan University, Australia.

2009: Postdoctoral Research Fellow at the Mid-Sweden University, Sweden.

2006–2009: Senior Research Associate at STFI-Packforsk, Sweden.

2003–2006: Research Engineer at STFI-Packforsk, Sweden.

2003–2008: Postgraduate Student at the Royal Institute of Technology, Sweden.

Higher Education and Academic Qualification

Inter-disciplinary undergraduate and postgraduate education.

2016: Excellent Teacher in Umeå University’s Pedagogical Qualification Model.

2015: Merited Teacher in Umeå University’s Pedagogical Qualification Model.

2008: PhD in Media Technology and Graphic Arts from the Royal Institute of Technology.

2003: MSc in Business Administration and Economics from Umeå University.

2003: MSc in Engineering Physics from Umeå University.


Awarded research, teaching and education.

2016: Pedagogical Prize. Awarded by the Faculty of Science and Technology, Umeå University.

2013: Very High Quality (highest ranking) in the Swedish national quality evaluation system to the MSc program in Interaction Technology and Design. Awarded by the Swedish Higher Education Authority.

2013: Best Case Study. Awarded by ACM/SIGCHI at the CHI’13 Conference.

2008: Best Paper: Customer Relationship Management. Awarded by Elsevier at the ANZMAC 2008 Conference.

2008: Best Paper: Business Interaction, Relationships and Networks. Awarded by ANZMAC at the ANZMAC 2008 Conference.

Other Assignments

Reviewer, track chair and session chair at several international conferences and journals as well as project manager for research projects. Member of reference groups within research and development.

since 2012: Member of the Scientific Advisory Board of the Journal of Print and Media Technology Research (JPMTR).

2013-2015: Member of the Council for Research and Postgraduate Studies at the Department of Applied Physics and Electronics, Umeå University.

2011: Co-Track Chair: Social Marketing at the ANZMAC Conference, Perth, AU.

2007: Member of Organizing Committee at Mid Sweden University’s Annual ROND Conference, Örnsköldsvik, Sweden.

1998–2001: Member of the Executive Board. Faculty of Sciences and Technology, Umeå University.

1997–1999: Member of the Education Committee. Umeå Students Union for Natural Sciences and Technology, Umeå University.

1997–1999: Member of the Executive Board of Umeå Institute of Technology.


Acted as teacher, lecturer and supervisor and interacted with students and pupils since 1996 on every level in the Swedish education system.

Since 2010: Umeå University
Lecturer, supervisor and course responsible teacher at over 30 different courses on basic and advanced level. Supervisor and examiner for over 40 master’s and bachelor’s theses. Director of the MSc program in Interaction Technology and Design.

Since 2006: Independent Consultant
Workshops, lecturers and speeches at several national and international workshops, industry courses and conferences. Active in reference groups, steering committees, given inspiration talks. Supervisor of Uminova Summer Entrepreneur in Cooperation with the Mid Sweden University.

2016: Edith Cowan University (ECU)
Lecturer on the unit Current Issues in Marketing with focus on Business Model Innovation and Development.

2003-2009: STFI-Packforsk (currently: RISE Bioeconomy) (research institute)
Lecturers and workshops at professional training courses and academic courses in cooperation with the Mid-Sweden Univerisity. Supervisor for five academic theses.

2003: Liljaskolan (upper secondary school)
Teacher in computer communication, IT and mentor for pupils at the Technology Study Program.

Graduate and postgraduate Supervision and Examination

Supervisor of MSc, BSc and PhD students since 2005.

since 2013: Examiner of all MSc theses in Interaction technology at Umeå Univeristy

since 2011: Main and assistant supervisor of postgraduate students at Umeå University.


Active inter-disciplinary research since 2003 within areas such as media technology, interaction technology, business strategies, social media marketing and didactics.

since 2015: Analysis of Twitter usage in B2B settings

since 2014: Digital didactics and wearable technology

since 2013: Interaction technology and open innovation

since 2013: Engineering didactics

since 2007: Cooperation in the graphic arts industry

since 2003: The effect of technological changes within the graphic arts industry

2011-2014: Social media in tourist settings


Over 45 scientific publications in journals, conference proceedings and books.

List of publications